FOR IMMEDIATE RELEASE
FISHER & PAYKEL CELEBRATES TEN YEARS
OF PROGRESS IN NORTH AMERICA
April 2006
HUNTINGTON BEACH, CA – Fisher & Paykel,
the major appliance manufacturer known for their innovative
kitchen and laundry appliances, celebrates the 10th anniversary
of operations in North America. They have changed the
face of appliance marketing in America – from the
category-changing introduction of the world’s first
DishDrawer® Dishwasher to the revolutionary and sleek
Luna glass-top gas range concept with retractable burners
introduced at this year’s Kitchen and Bath Industry
Show in Chicago.
“Ten years ago, Fisher & Paykel in North America
was little more than a couple of sales guys selling appliances
out of the back of a truck,” says Laurence Mawhinney,
VP Sales & Marketing Fisher & Paykel Appliances. “Since
then we have developed into a full-fledged North American
appliance brand with distribution centers throughout
the continent.”
Many people know Fisher & Paykel for the DishDrawer
introduced in the late 90’s. It gave Fisher & Paykel
quick recognition in North America. “People loved
the flexibility it afforded in cleaning various loads
at the same time,” Mawhinney continues. “They
also appreciated its distinct styling. We designed the
DishDrawer to integrate with the new upscale-trend taking
place in the American kitchen. The stainless steel finish
worked beautifully with many of the ovens and refrigerators
that are still popular today.”
Behind the DishDrawer innovation stands a company dedicated
to doing things better. That includes making appliances
that are durable and more energy efficient through the
use of fewer parts and taking advantage of the complete
system. “The DishDrawer, for example, doesn’t
use heat in the drying process,” Mawhinney submits. “Why
add heat to a system that is already full of heat from
the hot water rinse? We simply evacuate the air, which
combined with the recently used hot water naturally removes
moisture from the system. It’s better for the dishes,
and it saves money on energy.”
“That same philosophy can be found in many of
Fisher & Paykel’s products,” Mawhinney
continues. “Take, for example, the new Intuitive™ line
of washers and dryers. There are no belts, no brakes,
no pulleys, nor clutches that can fail. Fisher & Paykel’s
direct drive system is directly connected to the agitator,
plus it is capable of infinite wash actions, continuously
adjusting its speed to the movement of your clothes to
remove dirt while caring for the fabric. Simplicity leads
to reliability and better performance.
“It’s this dedication to finding the cleanest,
most direct solution to a problem that has made Fisher & Paykel
a favorite in North America. From cooktops to refrigerators,
DishDrawers to laundry systems, Fisher & Paykel has
a great selection of products for the North American
market.”
In October of 2004, Fisher & Paykel acquired Dynamic
Cooking Systems (DCS). John Bongard, Managing Director
and CEO, Fisher & Paykel Appliances Holdings Limited
said, “DCS is considered one of the leading brands
of high-end indoor and outdoor cooking appliances in
the United States. The DCS products are an excellent
fit with our own dedicated US line of laundry and kitchen
products, and provides us with a comprehensive suite
of premium appliances for the US market. The DCS line
is now fully integrated with Fisher & Paykel’s
North American operations offering dealers the best of
both worlds.”
Last year, Fisher & Paykel established eight distribution
facilities across America. According to Mawhinney, “The
proximity of our distribution centers to our major markets
provides quick shipping and improved service to our customers
throughout the U.S. These distribution facilities also
offer our customers hands-on training programs to better
understand the extensive breadth of the Fisher & Paykel
and DCS line of appliances.”
“We’ve come a long way from our beginnings
ten years ago,” says Mawhinney. “We are now
a strong contender in the North American market. We are
dedicated to helping our partners in the business with
a complete appliance and service offering. We look forward
to the future.”
For a first-hand look at the new Fisher & Paykel
and DCS products, contact your local Fisher & Paykel
representative, or visit them online at usa.fisherpaykel.com and dcsappliances.com.
Press contact:
Scott Davies
949-790-8900
scott.davies@fisherpaykel.com
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