We are curious about people. How they cook, what they cook and how they get the best out of their kitchen appliances. This is where hidden insights wait to be uncovered. We set out with a clear goal in mind - to reinvent the 60cm oven from the inside out.
We wanted to make an oven that gave perfect results, every time, for every type of food. We knew customers wanted more space inside their oven. Fisher & Paykel's heritage company Shacklock had been designing leading edge ovens since 1871. Pioneering designs for pioneering families, these ovens were big and strong and multi functional. Over time as kitchen appliances became smaller, more refined and easier to clean, built-in ovens had taken the small, European-style as the standard.
Throughout the last decade it became clear that the small oven cavity wasn't suited to the many different ways of cooking that a global market demanded. Our customers wanted to be able to roast a large leg of lamb and still have space for a dish of potatoes, and we saw them struggling to fit them both in at the same time. We wondered if we could make an oven that had a large internal cavity - larger than any other comparable oven - without compromising the cooking quality, evenness and efficiency. As we recorded insights into how people cooked, we thought of ways we could solve each problem. Our engineers went back to basics. Rather than tweaking the existing design of our ovens to work a little better, we started at the beginning.
Our aim was to perfect each part, then put these innovations together to create the best possible oven. This was the starting point for rethinking the oven. But it also led us to look closely at our other frustrations with the standard oven we had become used to. Those small ovens had a tightly closed compartment that didn't dry roast well. Moisture had nowhere to escape to. Family foods like roasts and treats like pavlova struggled in this humid setting. Condensation would drip down the oven door. Perfect cooking results require precise control of temperature along with control of moisture levels. Finding a solution to removing the extra moisture while tightly sealing the cavity to keep heat inside was a new innovation developed with our engineering and design teams expertise. We watched customers struggle to decipher the cooking symbols for various functions; we saw them nervous about letting their children near the hot glass door; and we saw them toil to clean their oven.
We paid a lot of attention to resolving the little details that make this oven a premium appliance. The fine linear detail that defines the Fisher & Paykel family of cooking appliances; the stainless steel dials with glowing red bezels; and the innovative venting system that allows us to use fewer panes of glass in the oven door while keeping the safety features of being cool-touch yet lighter to open and close than other oven doors.