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On June 26th, 2014, the newly developed Shanghai Experience Center showcased the acclaimed kitchen and laundry appliances and was designed to guests a unique and personal experience with New Zealand food and wine.
The Experience Center takes visitors on a new journey which designed to embody the heart of what drives Fisher & Paykel's kitchen innovation - the Social Kitchen.
The Social Kitchen is an approach to design, cooking and the kitchen. By interacting with people who eat and cook and clean up every day, Fisher & Paykel are rethinking assumptions about kitchen design and creating appliances that will allow kitchens to be truly social. This is a revolutionary concept for an appliance company whose goal is to be constantly looking for ways to be the most innovative and human-centric appliance company in the world.
40 Guests from New Zealand Consulate, New Zealand Trade and Enterprise, Air New Zealand, Tourism New Zealand, leading Chinese property developers, cabinet partners joined in the tour.