Fisher & Paykel has been designing products since 1934 and has grown into a global company operating in 50 countries and manufacturing in New Zealand, China, Thailand, Mexico and Italy. Our design heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design to consistently deliver products tailored to human needs.
For us, legacy is about looking to the future while ensuring what we develop today is aligned to the fundamental principles of sustainable design. We are committed to ongoing research and development. Our culture is one of open innovation, which allows people to work collaboratively to find insights and ideas that connect with our customers and respect our planet.
In 2012, Haier Group bought Fisher & Paykel. Being part of a large global organisation has its benefits and the intention of our parent is to see Fisher & Paykel expand more rapidly than previously planned. Fisher & Paykel will continue its development as a global Premium brand within the group's stable. As well as local brand expansion, the focus will continue to be developing the Fisher & Paykel and DCS brands in New Zealand, Australia and North America, as well as boosting our presence in China and India. New Fisher & Paykel products for these markets will continue to be designed in New Zealand, which has been designated as one of the wider Group's five global research and development centres of excellence.
Fisher & Paykel Appliances Ltd includes other subsidiary companies. Production Machinery Limited builds production equipment and we will be boosting our motor design capability and motor production capacity within this company to meet increasing demand from the wider Group and other third party customers. Dynamic Cooking Systems Inc is a company in the United States of America specialising in outdoor and indoor cooking products some of which are now available in Australia and New Zealand, and Fisher & Paykel Italy is a company specializing in European cooking products. Fisher & Paykel Finance provides financial services to our New Zealand customers - both investors and borrowers.
To be the most human-centred appliance brand in the world.
At the heart of the Fisher & Paykel story are people looking for the innovation that changes the everyday into something out of the ordinary. It appeals to our basic human desire to live life and improve it. Our goal has always been to improve life through good design.
We create real products for real people living real lives. Our customers aren't often immaculate models living in austere surroundings; rather, they are busy people living lives enriched by friends, family, pets and visitors. We create products with life in mind. Products that are adaptable, functional, durable and of real quality. From the materials we use to our design philosophy and the way we conduct our business relationships - we are real people, making real products for real life.
We care about our customers, our people and our planet and work with a willingness and spirit of openness throughout our business. This is reflected in the high standards with which we communicate our everyday premium position. We care enough to delivery quality experiences consistently, wherever customers engage with us. The Fisher & Paykel brand is communicated with integrity by ordinary people with extra-ordinary skill and commitment to making life that little bit better.
Our brand is a human one. At the centre of what we do are the people who use our products. These are the people we come to work for. We want to connect with our customers wherever we can with stories and ideas that are meaningful to them and demonstrate that we care. These are people with routines and rituals, expectations and surprises, busy times and quiet times, joys and tragedies. They live in many countries around the world, each with distinct cultures, styles and preferences. These human qualities are reflected in the way we design, build and sell desirable, intuitive products to make people's lives easier and more enjoyable.
We understand the dynamic nature of modern living. We are fascinated by the fundamental question - 'how do you live?' because the answer informs how we design and build products to enhance real lives. This curiosity drives our considered innovation, from the big ideas through to the detail. We're curious about the world and how people live, wherever they may be. Our outlook is global, but we understand each local neighbourhood.