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Fisher & Paykel brings a taste of New Zealand to EuroCucina



Fisher & Paykel will showcase its range of built-in premium kitchen appliances for the first time at one of the world’s top kitchen expos, EuroCucina FTK – Technology For the Kitchen from April 17-22, 2018 in Milan at Pav 15, Stand A31/B30.

As a global premium appliance company pioneering innovative and award-winning products, Fisher & Paykel has a unique story to tell for its show debut. Founded in New Zealand, Fisher & Paykel has changed the way people live for more than 80 years with appliance innovations like the multi award-winning DishDrawer™ Dishwasher and the CoolDrawer™ Multi-temperature Drawer which changes from a refrigerator to a freezer at the touch of a button.

Fisher & Paykel will showcase a cohesive family of distributed kitchen appliances that allow designers and customers true design freedom. The product range on show at EuroCucina FTK will feature premium built-in appliances including the latest 9th generation DishDrawer™ Dishwasher and a preview of their new Integrated Column Refrigerator and Freezers with Variable Temperature Zone, Companion cooking products and Integrated Insert Rangehood.

A group of Fisher & Paykel’s New Zealand senior industrial designers will be at the show to share product information and visitors will be able to interact with premium appliances while enjoying backdrops of sweeping New Zealand landscapes.

“It will be a chance for visitors to experience first-hand our obsession with product details. It’s also a chance to hear from Fisher & Paykel’s product makers about how our land and culture influence design simplicity, performance and quality.” says General Manager Design, Mark Elmore.

The Fisher & Paykel design heritage and culture of curiosity continues to challenge conventional appliance design.  You will see this perfectly reflected in our presence at EuroCucina’s says Chief Executive Stuart Broadhurst. “We’re bringing a uniquely New Zealand experience to EuroCucina FTK with hand-selected materials and signature food experiences that are symbolic of our land,” says Mr Broadhurst.

This includes Kawakawa tea served from a unique stone induction unit, toasted Manuka honey marshmallows, a Noble Riesling sherbet and gold kiwifruit syrup served over shaved ice. It will form four taste stations that embody Fisher & Paykel’s Social Kitchen philosophy where the heart of any home is where food, friends and family come together.

“The Social Kitchen is how we think about the changing nature of the kitchen and the role it plays in our lives. We want visitors to our stand to relax and interact with our appliances as they would in their own home,” says Mr Broadhurst.

For more information please contact:
Claire Byrom-Jones
Global Marketing Communications Manager, Fisher & Paykel
+64 21 574 466

PR and media contact:
Daniela Beron, Häberlein & Mauerer
+49 (0)89 381 08 195

About Fisher & Paykel
Fisher & Paykel, New Zealand’s award winning appliance brand, has been designing products to change the way people live since 1934.  Over time the company has grown into a global organisation, now operating in 50 countries with over 4,000 employees and manufacturing in Italy, Thailand and Mexico. 

Fisher & Paykel’s design heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design to consistently deliver products tailored to human needs. The company is committed to ongoing research and development with a culture of open innovation, which allows people to work collaboratively to find insights and ideas that connect with customers and respect the planet.

They believe everybody deserves good design, because good design is all about making life better.  They have built their success on understanding their consumers and designing innovative products such as the award-winning DishDrawer™ Dishwasher – the world’s first dishwasher in a drawer and the class-leading CoolDrawer™ multi-temperature drawer.

A part of the wider Haier Group since 2012, Fisher & Paykel has strengthened its presence as a premium home appliance brand. All Fisher & Paykel products are designed at the NZ Design Centre, based at two locations in Auckland and Dunedin. The New Zealand Design Centre has been recognised as one of the wider Haier Group's five global research and development centres of excellence.