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In Fisher & Paykel We Trust

2018-readers-digest-most-trusted-three categories

Fisher & Paykel are proud to announce they have been voted one of the most trusted brands in the latest Reader’s Digest Most Trusted Brands survey.

This year, the previous Whitegoods category, which Fisher & Paykel had won for 17 consecutive years, has been split into three: Large Kitchen Appliances, Cooking Appliances and Laundry Appliances - and Fisher & Paykel was voted most trusted brand in all three.

Fisher & Paykel’s Chief Operating Officer New Zealand Distributor, Mark Baillie says that being ranked on the Reader’s Digest Most Trusted Brands list is a nod to the company’s quality products, heritage and the families upon which a strong and stable business has been built.

“Large kitchen appliances are one of the slowest moving consumer goods and the average home owner only changes their kitchen appliances approximately twice in a lifetime, so being consistently ranked on the Trusted Brands list is a great achievement for Fisher & Paykel,” says Baillie.

Designed and developed in their Dunedin and Auckland Design centres for all global markets, Fisher & Paykel’s cooking, refrigeration, laundry and dishwashing products are designed to match one another and have an illustrious history in New Zealand, including the category changing flagship DishDrawer™ Dishwasher.

While Fisher & Paykel have been pioneers of groundbreaking, functional and attractive design in New Zealand for more than 80 years, the company’s commitment to innovation and design means they are now making a mark on the global premium appliance market.

“Quality and innovation has always been the backbone of our brand. Our success in our home market of New Zealand has led to Fisher & Paykel growing to become a global company available in the UK, Europe, Australia, USA, and China,” says Baillie.

In April, Fisher & Paykel showcased its current and future range of appliances at EuroCucina for the first time. The prestigious international kitchen fair, which attracted more than 300,000 visitors, is part of Salone del Mobile and Milan Design Week and a leading platform for the world of interiors across all markets – residential, contract, development and hospitality.

Fisher & Paykel’s debut launch at EuroCucina included a number of exciting new product introductions for 2018 including Integrated Column Refrigerators and Freezers that launch globally this year. These products offer true modular flexibility alongside extraordinary foodcare with ActiveSmart™ technology and Variable Temperature Zones.

Reader’s Digest Trusted Brand Survey is itself now a global brand, with the survey conducted every year in dozens of countries around the world. The Trusted Brand logo is an internationally recognised symbol of quality for both consumers and retailers.


For all media enquiries, please contact:

Amy McKenzie
Sherson Willis
Mobile: 021 278 8221
Email: amy@shersonwillis.com


Background Information

About Fisher & Paykel

Fisher & Paykel, New Zealand’s award winning appliance brand, has been designing products to change the way people live since 1934. The company has now grown into a global organisation, operating in 50 countries with over 4,000 employees, manufacturing in Italy, Thailand and Mexico, and with experience centres in Sydney, LA and New York.

Fisher & Paykel’s design heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design to consistently deliver products tailored to human needs. The company is committed to ongoing research and development with a culture of open innovation, which allows people to work collaboratively to find insights and ideas that connect with customers and respect the planet.

They believe everybody deserves good design, because good design is all about making life better. They have built their success on understanding their consumers and designing innovative products such as the award-winning DishDrawer™ Dishwasher – the world’s first Dishwasher in a drawer and the class-leading CoolDrawer™ multi-temperature drawer.

A part of the wider Haier Group since 2012, Fisher & Paykel has strengthened its presence as a premium home appliance brand. Fisher & Paykel products are designed at the NZ Design Centre, based at two locations in Auckland and Dunedin. The New Zealand Design Centre has been recognised as one of the wider Haier Group's five global research and development centres of excellence.