Latest COVID-19 precautionary measures taken by Fisher & PaykelFind Out More

About Fisher & Paykel

Fisher & Paykel has been designing products since 1934 and has grown into a global company with products sold in more than 50 countries around the world.

Curiosity: the Foundation of Excellence

Our design heritage is founded on a pioneering spirit and a culture of curiosity. We’ve built our legacy with a future focus that still stays true to the fundamentals of sustainable design. We believe technology should always begin with the people who use it. This has seen us challenge conventional appliance design to create products that deliver to genuine human need.

Our ongoing research and development is backed by a culture of open innovation, collaboration and curiosity – one that seeks to uncover insights and ideas that connect with our customers and respect our planet.

The Social Kitchen - Our Design Philosophy

The idea of the Social Kitchen underpins our design philosophy in developing flexible appliances that can be distributed throughout your kitchen and tailored to your individual lifestyle and needs. It is both a concept and a lived experience that connects people with food and design. The Social Kitchen draws on a deep understanding of patterns of use. The kitchen is no longer just a place where food is made. It is where we meet to talk about our day, where homework is done, where we engage and interact as families and friends.

Considered kitchens respect and reflect these patterns of use in their layout and in appliances that provide flexibility. That flexibility allows us to shift between the different requirements we have of our kitchens. By understanding the way kitchens are used we know what our customers are looking for in their perfect kitchen. They are looking for choices, for the freedom to create unencumbered by the restrictions of their appliance.

80 Years of Innovation

The best innovators don’t just understand technology, they understand people. Since 1934, we’ve been designing technology that enriches and improves people’s lives. By challenging conventional appliance design these world-first technologies have changed the way we live forever. In 2014 we celebrated 80 years of this spirit of curiosity.

Our People


Liang Haishan Profile Picture

Mr Liang Haishan


Witten-Hannah Profile Picture

Mr Daniel Witten-Hannah

Managing Director and Chief Executive Officer

Ma Jian Profile Picture

Mr Ma Jian


Shu Hai Profile Picture

Mr Shu Hai



Our Brand Vision

To be the most human-centred appliance brand in the world.

At the heart of the Fisher & Paykel story are people looking for the innovation that changes the everyday into something out of the ordinary. It appeals to our basic human desire to live life and improve it. Our goal has always been to improve life through good design.


We understand the dynamic nature of modern living. We are fascinated by the fundamental question: ‘how do you live?’ because the answer informs how we design and build products to enhance real lives. This curiosity drives our considered innovation, from the big ideas through to the detail. We’re curious about the world and how people live, wherever they may be. Our outlook is global, but we understand each local neighbourhood.


We care about our customers, our people and our planet and work with a willingness and spirit of openness throughout our business. This is reflected in the high standards with which we communicate our everyday premium position. We care enough to deliver quality experiences consistently, wherever customers engage with us. The Fisher & Paykel brand is communicated with integrity by ordinary people with extraordinary skill and commitment to making life that little bit better.


We create real products for real people living real lives. Our customers are not often immaculate models living in austere surroundings; rather, they are busy people living lives enriched by friends, family, pets and visitors. We create products with life in mind. Products that are adaptable, functional, durable and of real quality. From the materials we use, to our design philosophy and the way we conduct our business relationships, we are real people, making real products for real life.

Sustainably Minded

We aim for sustainability in everything we do, from comprehensive recycling programs, to continual energy and water consumption reduction efforts both in manufacturing and new product design. We are committed to minimizing our environmental footprint through aggressive waste and energy reduction. Our goal is to continually reduce our emissions and apply the principle of reduce, reuse and recycle to all of our process waste. We avoid the incorporation of scarce resources into our products wherever possible.