FISHER & PAYKEL REDEFINES THE FUTURE OF FABRIC CARE WITH FIBRE-BASED PRODUCT INTELLIGENCE

April 2, 2026

 

After more than 90 years of continuous innovation in laundry, Fisher & Paykel is redefining fabric care. The company’s new Contemporary collection combines refined design aesthetics with advanced performance that is the result of embedded product intelligence and a suite of sensing technologies that calibrate care to the needs of each garment fibre.

 

Katrina Glenday, Chief Marketing and Product Officer, says Fisher & Paykel understands the modern wardrobe as an investment that deserves specialized care.

“Complete fabric care is not delivered by a single product but by a suite of intelligent solutions – washing machine, dryer and fabric care cabinet – working together to meet diverse needs.”

 

washers and dryers

Fibre-Led Intelligence

At the core of the new generation is a fibre-first philosophy enabled by advanced product intelligence.

Fisher & Paykel’s redevelopment of the new platform began with a fundamental question, says Zoey Wu, General Manager of Fabric Care: “How can we design products that respond more precisely to different fibres to deliver more effective care across garment washing, drying and refreshing?"

Each fibre’s structure dictates its ideal care conditions. Through intelligent sensing, temperature, drum motion, water flow and drying profiles are automatically calibrated before and during each cycle – responding to durability, soil behavior and fabric tolerances in real time.

“We started by studying, at a molecular level, how factors such as temperature, cycle and speed affect fabrics over time,” says Wu. “This has resulted in a new interface built around fabric first, rather than the traditional cycle-based approach.”

Across Series 9 and 11, this intelligence delivers up to 49 specialized cycles and 1,200 possible wash combinations – aligning programming directly to fibre requirements to improve garment longevity and ensure consistent results.

“If we can extend garment longevity, we can deliver more sustainable outcomes,” Wu adds. “In simple terms, the better we care for garments, the longer they last – and the less impact they have on the planet.”

 

Contemporary washers-dryers

An Integrated Fabric Care Ecosystem

Fisher & Paykel’s product intelligence operates across an integrated ecosystem of appliances designed to work together – recognizing that laundry and wardrobe spaces are configured differently depending on the architecture of the home.

“Philosophically, this aligns with our solutions-based approach, where sets of products coexist in a diversity of refined spaces,” says Vien McArthur Nguyen, Chief Designer, Fabric Care.

Offered in Graphite and White across Series 7, 9 and 11, the collection is defined by material refinement and architectural fit. Glass displays, doors and concealed handles contribute to a precise, contemporary aesthetic designed for integration within cabinetry and wardrobe environments.

Core technologies including Vortex Wash, load sensing and Auto-Dose are available across the range, with advanced capabilities such as soil sensing, color sensing, Steam Refresh and UV Sanitize introduced in higher series.

 

Women putting wool clothers in contemporary washers and dryers

Built to Last, Designed for Responsibility

Convenience features in the collection include customizable detergent dispensing and SmartHQ™ connectivity, allowing remote monitoring, cycle updates and care guidance.

“We believe that luxury is a combination of aesthetics and performance,” says Glenday. “The intelligence of our appliances enables enhanced garment care alongside energy and water efficiency – with efficiency built into every cycle, not confined to a single eco program.

She says the environmental impact of laundry is cumulative.

“By extending garment longevity through precise fibre-led care, and engineering appliances that are life-tested across 6,000 cycles – equivalent to 20 years of use – we reduce waste at every level. Luxury ultimately is about new standards of quality and care – for our wardrobes and for the planet.”

Kirsten Matthew

Head of Media Relations
Fisher & Paykel Appliances

kirsten.matthew@fisherpaykel.com

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About Fisher & Paykel

Luxury appliances, designed in Aotearoa New Zealand since 1934.

Fisher & Paykel is a global luxury appliance company founded in New Zealand with a unique culture of curiosity and world-first innovation. For 90 years, we have challenged conventional appliance design with a human insight, performance innovation and technology-led approach, resulting in iconic products that respond to the changing nature of the kitchen and reimagine the future of fabric care.

Today, as we design for a changing world, we carry our legacy of innovation into the future with efficient, connected and refined appliance ecosystems. Built to last and engineered for life, they integrate seamlessly with modern homes and lifestyles, and accelerate our carbon-zero transition.