Our Brand Vision
To be the most human-centered appliance brand in the world.
At the heart of the Fisher & Paykel story are people looking for the innovation that changes the everyday into something out of the ordinary. It appeals to our basic human desire to live life and improve it. Our goal has always been to improve life through good design.
We are intrigued by the life lived around appliances and the ability for exceptional appliance design to enrich life. We listen to the experiences of our customers and each other to draw on real insights, weaving them into solutions that our customers value. Drawing on a culture of curiosity, creativity, resourcefulness and innovation, we have the courage to challenge each other and conventional thinking to re-imagine the future.
Our culture is one of open innovation. It allows people to work collaboratively to find insights and ideas that connect with our customers and respect our planet. We constantly experiment to find new and better ways of doing things that our customers value. Reflected in our design philosophy, our appliances are purposeful, functional, beautiful and of high quality.
Our commitment to sustainability is deeply embedded in our thinking. It informs the way we work, the products we make, the packaging they come in, and the way they are delivered. In a rapidly changing world, our responsibility to reduce our impact is one we take seriously and embrace.
To be trusted by our users, our customers and each other is of utmost importance to us. We are deeply committed to doing what we say we will do, consistently over time. We trust our people to translate learning into action, this is the mindset that drives our growth. We are real people, making real products, for real life.
Our generosity of spirit shines through in our people, in the way we present our products, and in the beautiful experiences felt through every interaction with Fisher & Paykel appliances. With a fundamental belief in openness and collaboration, we share ideas and insights that help shape the world of home design.