Our Brand Vision
To be the most human-centered appliance brand in the world.
At the heart of the Fisher & Paykel story are people looking for the innovation that changes the everyday into something out of the ordinary. It appeals to our basic human desire to live life and improve it. Our goal has always been to improve life through good design.
We understand the dynamic nature of modern living. We are fascinated by the fundamental question: ‘how do you live?’ because the answer informs how we design and build products to enhance real lives. This curiosity drives our considered innovation, from the big ideas through to the detail. We’re curious about the world and how people live, wherever they may be. Our outlook is global, but we understand each local neighborhood.
We care about our customers, our people and our planet and work with a willingness and spirit of openness throughout our business. This is reflected in the high standards with which we communicate our everyday premium position. We care enough to deliver quality experiences consistently, wherever customers engage with us. The Fisher & Paykel brand is communicated with integrity by ordinary people with extraordinary skill and commitment to making life that little bit better.
We create real products for real people living real lives. Our customers are not often immaculate models living in austere surroundings; rather, they are busy people living lives enriched by friends, family, pets and visitors. We create products with life in mind. Products that are adaptable, functional, durable and of real quality. From the materials we use, to our design philosophy and the way we conduct our business relationships, we are real people, making real products for real life.
We aim for sustainability in everything we do, from comprehensive recycling programs, to continual energy and water consumption reduction efforts both in manufacturing and new product design. We are committed to minimizing our environmental footprint through aggressive waste and energy reduction. Our goal is to continually reduce our emissions and apply the principle of reduce, reuse and recycle to all of our process waste. We avoid the incorporation of scarce resources into our products wherever possible.