Experience Center



Experience kitchen perfection and the future of fabric care in the heart of London's West End. The result of a creative collaboration with Brinkworth and bespoke cabinetmaker Jacob Alexander, the London Experience Center translates the essence of Designed in Aotearoa New Zealand to Wigmore Street, Marylebone. Completed in early 2024, it will include immersive, chef–hosted Mastery of Temperature experiences in The Social Kitchen and bespoke, luxury kitchens showcasing the seamless integration of our Minimal and Contemporary product styles.

View into the Arclinea Contemporary Kitchen, showcasing both contemporary-style and integrated appliances
The Minimal KITCHEN

The Minimal Kitchen

Explore a monochromatic approach to integrated kitchen design. With design rigor and aesthetic clarity, this minimal kitchen creates a feeling of luxurious simplicity. Every detail and every finish, perfectly considered.

The Contemporary Kitchen, showcasing Integrated Wall Oven Appliances

The Contemporary Kitchen

See how the layering of luxury materials, a refined approach to appliance integration and Contemporary Style appliances combine to change the reading of space from utility to architectural statement.

TFabric care ecosystem showcasing a dryer and fabric care cabinet

The Fabric Care Ecosystem

Explore the architecture of fabric care through luxury spaces that illustrate the evolution of the laundry into a connected fabric care ecosystem. New ways to care for cherished garments based on Science of Fabric Care.



See and taste perfect results as our in–house chefs bring to life our insights into the science of food care and cooking using premium, sustainably sourced ingredients and award–winning New Zealand wines. Mastery of Temperature experiences are designed to give you insights into the ways different combinations of appliances can enhance the way you live, cook and entertain. 

Shot of entertainment in the kitchen, showcasing integrated appliances



Find inspiration — and then discuss your design vision with your architect, interior or kitchen designer in our Plan and Choose area. Our experience center design consultants will be on hand to answer any performance, style or integration questions you may have.

Find Us

Ground Floor
98 Wigmore Street


Monday – Friday: 9:30am – 5:00pm
Saturday: 10:00am – 3:00pm


Sunday and bank holidays

Contact Us

Phone: (44) 800 069 8999




Please note that we do not have designated customer parking as we are located on a busy main road. Nearest tube stations are Bond Street or Baker Street.


Do I Need to Make An Appointment?

You are welcome to visit the Experience Center during the business hours listed above. However, to take advantage of a mastery of temperature culinary experience, or to arrange a design consultation, you will need to book by emailing the Experience Center at

Architects and designers can also contact their Fisher & Paykel design development manager to make a booking.


The Experience Center is a showcase of premium appliances in a space that is very different to retail environments and appliance showrooms. While it is designed to host global and local architecture and design partners, we also welcome anyone interested in learning more about our appliance solutions and the design potential of our products. The Experience Center is programmed with events and educational experiences that will inspire, inform and connect to the needs of all visitors.

What Can I Expect?

The Experience Center is a stimulating creative environment composed of several key moments and spaces. There are three hero kitchens designed in partnership with Boffi, Arclinea and Henrybuilt, each showcases the characteristics of our minimal, contemporary, professional and integrated products, as well as different performance solutions, detailing and placement options. There is a premium outdoor kitchen showcasing DCS products, luxury laundry and wardrobe spaces showing ways to create a complete fabric care ecosystem, an apartment kitchen illustrating compact living solutions, several product galleries, and a Plan & Choose Studio with resources to meet the needs of visiting architects and designers – and their clients.


The Social Kitchen is the heart of the Experience Center. It is a large kitchen, dining and wine experience space that brings to life the food care, cooking performance and dishwashing insights that underpin our approach to product design. The Social Kitchen is used for mastery of temperature culinary experiences, which are an opportunity to understand the science, performance and human insights behind our appliance solutions: how cooking methods, temperature and heat types combine for perfect flavor and texture, and how different cooling methods, temperatures and humidity levels combine for perfect food care and wine preservation.
Bookings are essential.

Can I Buy Appliances at the Experience Center?

No. However, if you would like to make a purchase, we will happily provide a list of retailers located near you.