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We are curious about people. How they live, where they live, what they do and how they use things.

This is where hidden insights wait to be uncovered. We are curious not only about the function and performance of our products but with the emotional role they play in peoples lives. For us, design is not a self-serving goal; it is a human endeavour to make life better. Continuous innovation is part of the Fisher & Paykel design philosophy.

We live in a designed world and we believe everybody deserves good design. The ongoing collaboration between design engineers and customers has changed the course of appliance design for us as a company and for those who use our products day in and day out. Our future will be built on fostering this spirit of collaboration and curiosity.

Innovation comes from curiosity. By understanding our customers - the way people use kitchens and appliances, how they cook and eat - we have discovered insights that have made us rethink appliance design. We also know that we need to think about the entire context of the appliance. We study trends and developments in house and kitchen design as a whole so that our appliances fit into and respond to the changing environment of the modern kitchen. As a premium brand, the quality of the details in our appliances are significant. From using high quality metals and glass to the careful weighting of a dial, we focus on creating a tactile sense of premium cues at every touchpoint.

World-Leading Innovations

Fisher & Paykel have been leading the world in appliance innovation since the early 1980s. Products like the DishDrawer™ Dishwasher and the CoolDrawer™ Multi-temperature Drawer have not only pioneered new, compact technologies, but have changed appliance design forever. But it's what's on the inside: Our SmartDrive™ motors; ActiveSmart™ Foodcare and Variable Temperature Zone refrigeration technologies, and; ActiveVent and AeroTech cooking systems that really differentiates us as a company of creativity.



Our first significant innovation was the SmartDrive™ direct drive motor. It uses electronic feedback from the motor to intelligently adjust the wash action for better clothes care. Consisting of just two main parts: a small computer and a simple direct-drive motor, SmartDrive™ promises a reliable, quiet and efficient wash.

DishDrawer™ Dishwasher

Around the same time, wash technology was evolving into an entirely new idea - a dishwasher in a drawer - named the DishDrawer™ Dishwasher. Over time, Fisher & Paykel have refined the technology in DishDrawers™ for a quieter, more efficient wash. 


In refrigeration,we developed a world-first technology, ActiveSmart™, designed to improve refrigerator performance. ActiveSmart™ continuously adjusts the flow of cold air into your fridge and freezer by responding to your daily use and climatic conditions, ensuring it constantly maintains optimum temperatures throughout your fridge for the freshest, finest, nutrient rich foods.


Taking the idea of the flexible DishDrawer™ and ActiveSmart™ refrigeration technology, our engineers developed the CoolDrawer™, a multi-temperature drawer-based fridge. It can be placed anywhere in a kitchen, home or entertainment area and the CoolDrawer™ provides five temperature settings to deliver total flexibility - fridge, freezer, chill, pantry and wine mode, combining intelligence with convenience.

Variable Temperature Zone

We created Variable Temperature Zone technology to provide a new level of cooling flexibility to suit how you shop, cook and entertain. Switch between food modes at the press of a button or make manual temperature adjustments to give you full control over the way your food is stored and cared for, keeping your food fresher for longer.

AeroTech & ActiveVent™ Technology

An oven's performance can't be measured by temperature and heat alone - moisture is a vitally important but often neglected factor in the cooking performance of your oven. Fisher & Paykel's ActiveVent™ system allows you to control the removal or retention of moisture from the baking or roasting environment. ActiveVent™ is coupled with AeroTech to provide even heat circulation for multi-shelf cooking. Together they deliver the very best cooking results and energy consumption.

Award-Winning Design

Fisher & Paykel’s new range of Touchscreen Ovens and our Column Refrigeration have both received the coveted Red Dot Design Award, 2020. The awards, which are in the Product Design category, were made after the jury had evaluated over 6,500 entries from all over the world.

Innovation at every level

Our culture is one of open innovation, which allows people to work collaboratively to find insights and ideas that connect with our customers and respect our planet. Our belief in innovation and creativity isn't limited to our design teams; we foster resourceful and imaginative thinking across the company. Even in the early days of the company, founder Woolf Fisher would ask advice from his executives, but would also talk to the cleaner, Colin Bolton, who often had clever ideas borne from a different perspective. These days, we have maintained this egalitarian approach to ideas. Our popular food blog, Our Kitchen, came not from a marketing brief, but from an idea in the design team. Fisher & Paykel supported the concept and gave our staff - from departments as varied as food testing to accounts - time to work on the blog, resulting in a project that is authentic and inspiring.