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A Cool Brand

Fisher & Paykel has been leading the world in appliance innovations since the early 1980's.

Products like the DishDrawer™ dishwasher, the CoolDrawer™ multi-temperature refrigerator and the new 60cm Built-in Oven with ActiveVent technology, have not only pioneered new, compact technologies but have changed appliance design forever.

The company was proud to be asked to become a member of CoolBrands® - an annual initiative to identify and pay tribute to the UK's coolest brands. In selecting new members, an Expert Council and thousands of consumers are asked to take into account the factors of style, authenticity, innovation, desirability, originality and uniqueness. For a brand to be cool it has to seem effortless and must be a leading technical innovation.

Mark Elmore, Head of Design at Fisher & Paykel says "Being considered as one of Britain's coolest brands is very satisfying for everyone at Fisher & Paykel and in particular our design team. We are the only kitchen appliance company to currently hold membership."

"Recognition like this vindicates our long-held determination to retain and invest in our development teams and focus on creating high quality, innovative products across laundry, kitchen and refrigeration. The recent result of this strategy is a suite of more than 20 new products that are nothing short of exceptional. Combined with a focused development of our premium brand we are committed to taking the story of Fisher & Paykel to the world."