The Social Kitchen™ underpins our design philosophy in developing flexible appliances that can be distributed throughout your kitchen and tailored to your individual lifestyle and needs. The kitchen is the heart of the home. It is where we cook, where we prepare and cook food for our families, help kids with their homework and entertain friends.
The kitchen has moved from the back of the house where cooking was a chore, to the centre of the home where cooking is about creativity and sociability. It has become a makeshift office, a place we perch when a friend arrives, where parties inevitably seem to congregate and where we create culinary feasts. Our kitchens now communicate how we live as much as how we cook.
Our lives aren't regulated by the same routines as in the 1950s when appliances started setting the layout of kitchens. We live complicated, busy, varied and passionate lives. So why don't we design the kitchen around the way that we create? We all work differently and often alongside other people.