We seek to design
peace into our products by focusing on the quality of every
audible, tactile and visual
micro moment. “We're conscious of every
We design in sound as well as in metal. For years, we've been trying to design
quietest appliances – and not just in wash mode. Who wants to hear the rattle
cutlery drawer, the clash of plates, a drawer slamming shut?,” says Mark Elmore,
Executive Vice President of Design and Brand.