PRODUCT
INSIGHTS

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EXPLORE INSIGHT–LED PERFORMANCE 

Human-centred design is at the heart of who we are and what we create. By combining a deep understanding of the life lived around our appliances with insights into the science of food care, cooking and fabric care, we design appliances and connected ecosystems that provide meaningful solutions to real human needs.

PERFECT RESULTS

Respect for ingredients, respect for garments. Our design process is based on research, testing and insight: understanding the impact of temperature and humidity on food preservation, the ways cooking methods, temperatures and heat types combine for perfect flavour and texture, and how fabrics and fibres respond to different washing, drying and refresh scenarios — so you can create perfect results.

FOOD CARE

Every ingredient deserves the perfect climate. But when it comes to optimal food care, one temperature does not fit all. Optimal food care is a result of Mastery of Temperature — the ability to optimise climate zones to suit specific food types and scenarios. Keeping food fresher for longer, retaining nutrients and avoiding waste.

COOKING

Perfect kitchens give the chef absolute control to craft the perfect cuisine. And perfect results come from the Mastery of Temperature — understanding how different cooking methods, consistent temperatures, and different applications of heat combine to create perfect flavour and texture.

FABRIC CARE

The better we care for our garments, the longer they last. Our fibre and fabric specific appliance ecosystems are underpinned by the Science of Fabric Care — insights, research and real-life testing of fibre qualities, fabric composition and garment construction, extending your repertoire of fabric care solutions in the home.

MASTERY OF TEMPERATURE:
COOKING

The science behind the art of cooking. Discover perfect results with appliances designed to deliver exceptional performance.

MASTERY OF TEMPERATURE:
FOOD CARE

Every food has unique climate requirements for optimal preservation. Discover perfect results with appliances optimised for exceptional food care.

MASTERY OF TEMPERATURE:
WINE CARE

Every wine has an ideal cellaring and serving temperature. Discover perfect results with wine care solutions designed for exceptional cellaring and degree-perfect serving.

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THE CONNECTED HOME SOLUTION

Connected Home appliances are even more beautiful to use. Add your kitchen and fabric care appliances to SmartHQ™ to create an ecosystem that delivers richer food care, cooking, dishwashing and fabric care experiences — from wherever you are.

Shot of entertainment in the kitchen, showcasing integrated appliances

Explore Our Solutions